Please enjoy! Always feel free to get in touch with questions or opinions…
Wolf Brigade “Standards and Practices”, V.1, 2017.
For those unfamiliar with us, we are an experienced, forward-thinking, strength & conditioning brand headquartered in Rochester, NY. Please dig deeper into this very website for more information on our history, philosophy, and lineage.
Our purpose here is to outline some things we hope you will address prior to undertaking our program! Beginning a project with the appropriate tools goes a long way in ensuring its success- Especially in something as detailed, potentially risky, and potentially rewarding as high-level physical training.
Knowing specifically what you’re supposed to do, but guessing as to why, or how, is one of the most common- and in this case, ultra-avoidable- pitfalls in all of physical culture. If there is a valid “what”, there must be an equally valid “why”, and a sound, proven, and detailed “how”.
Our goal for you is the same one we share with all our in-house trainees: Wide-range adaptability. Physical proficiency. Mental acuity. Above-average durability. We use a specific set of movements and lifts to develop and train the patterns we use the most in life, leisure, profession, and sport.
Utilizing details of breathing, and bracing, consistent application of full range of motion, movement quality even at pace and under duress (speed is not a substitute for form…) are all things we describe as “not suggestions”.
“Functional fitness” must be learned and performed with strategy, quality, and mindfulness, or it loses its truest function, and creates incomplete fitness.
Once position and execution of each are practiced and in-order,
we recommend testing a 2-rep max in the following lifts:
While 1RM may show a truer number of absolute strength, the 2RM requires a different demonstration of sustainability and standardization that, for most lifts and movements, falls better in line with our overall goals and philosophy. Both are useful, however you will see our program reference 2RM far more frequently
Thank you for the interest in why we do what we do, and how we do it. We hope you find value in the following explanations.
This is an evolving document, and we will do our best to make sure you have all the tools and information possible to succeed in our program. Please feel free to reach out with questions!
(A short, preferably unnecessary article by Greg Walsh)
I went to Starbucks today (got it… my fault, and I get what I get), and during the attempted assimilation I ended up having a brief but memorable conversation.
When in such settings I attempt invisibility, am cordial and specific, and also attempt to be as efficient as that sort of process allows. Their job must be extremely trying- everyone “wants” something, no one “needs” any of it, people demand as opposed to asking, and there is a level of impatience to it all that confuses me; It’s a motherfucking luxury drink, goofballs. Keep your expensive fucking pants on.
I was wearing one of Wolf Brigade’s earliest shirts, which says “Physical Culturalists” on the back.
The obviously waiting to die/ gave up a long time ago 40-something male behind me in line began a conversation with the back of my head: “Hey, what’s a physical culturalist?” Assuming he was talking to me, although no proper indication was given, I turned and responded “Well, we would define it as someone that looks at physical training and movement as more than simply lifting weights or something.”
In his defense, he did take a second to absorb what I had said, and then responded snarkily with “Oh… you mean like steroids and shit… “. I also took a second, and simply responded with “No, we mean, like, thinking and shit”.
I looked at him in a way that even to the dullest of dullards would signal the end of the current conversation or the potential for an unpleasant new one, and then turned back around.
After ordering my drink I listened to him “order” his. “I’ve got a free drink coming and I want a venti mocha frappucino with a banana, two extra shots of espresso, and caramel. The coupon doesn’t say there is any limitations on the drink”.
No, my friend. There… are no limitations… to your free drink at Starbucks.
Image stolen from Nausea
We’re all looking for something; when our sights are set too low or we’re always viewing the next bar as too high, we very well may never find it. When the search ends, development halts, and our true potential looks down on us and laughs, knowing there’s no danger of us catching it…
I played lacrosse when I was a kid. I liked it, I was pretty good at it, and it made my parents happy. When I was 11 I came across a BMX bike riding magazine at the grocery store, and long story short, everything else took a back seat to the compulsion I had to find out as much as I could about this unique (and at the time, bizarre and unconventional) culture. The imagery was brash and bold, the players in the “game” were wild and looked like people you might be afraid of if you saw them walking in your neighborhood, and I couldn’t get enough. The idea of “convention”, while I probably didn’t define it as such at 11 or 12 years old, changed immediately for me. The stability and simplicity of team sports (and the just-add-water social circle they often create) stepped aside to make way for a path that didn’t make sense to anyone but me…
We are very grateful for the worldwide interest and support we have received over the past several years. In light of it, we have developed a few ways to both expand and make our circle tighter at the same time.
The first is our Ambassador program.
We want people that see Wolf Brigade as more than a physical movement to help us share it with others that will find similar value. Critical thinking, purposeful living, and a leader’s mindset are things that define an Ambassador of our brand.
You do not have to be a coach/ trainer.
You do not have to be a high-level athlete.
You simply need to be someone that thinks outside the status-quo, isn’t afraid to try and fail in order to progress, and has left behind the soft-minded conventional ideals that have put our society into its current state of physical and mental peril.
We want thinkers, and doers; Subversionists, and not excusists.
We want the part you play in the growth of Wolf Brigade to be something you enjoy, take pride in, and that may help you and others excel in whatever you choose to pursue.
- Your bio emailed to firstname.lastname@example.org. Two paragraphs or less on who you are and why you want to be a part of who we are.
- Profile photo. Square image, 1200×1200 pixels.
- Ambassador Kit purchase
- “Good Faith” agreement to share/repost content from our website and social media a minimum of once per week.
- Quarterly check-in. Send us an email with links to relevant social media content.
- Ambassador-only patch. Only issued to official Wolf Brigade Ambassadors.
- Permission to use the title “Wolf Brigade Ambassador”
- Your name and social media links on the Wolf Brigade Ambassador page
- First right of refusal on new softgoods, first looks at new articles, and more…
This is not a sales/ quantity game; we want good people around the world to have better access to our brand, each other, and the gigantic amount of free content we have amassed on our website over the past seven years.
Inclusion is a privilege, not a right, and can be denied/ revoked at any time. Basically, bring something to the table, and never be an asshole once you’re there.
Thank you for making this a possibility/ necessity.